Kelowna Real Estate: What to Look for in a Listing Agent

Finding a professional, trustworthy sales agent is an important step when listing Kelowna real estate.

Professional. Reliable. Motivated. These are just a few of the traits you should look for in a sales agent when listing your home on the Kelowna real estate market. But these days, that’s no longer enough. It takes someone who is able to keep up with the ever-changing trends of this fast-paced industry.

The Internet has forever changed the way homeowners sell their homes. Finding a Kelowna Realtor® who not only understands those changes but embraces them, will help your listing:

  • Get maximum exposure
  • Spend less time on market
  • Receive offers closer to the asking price

Working with the right associate will also make the sale process an enjoyable one.


Full-service Showings

When interested homebuyers and their agents book an appointment to view a home, the listing agent doesn’t usually attend the appointment. This is somewhat counterproductive because they’re the one with all of the information not mentioned on the listing brochure, such as:

  • Location of buried gas lines or septic fields
  • Recent renovations
  • Information about neighbors

A Kelowna real estate agent who attends showings for your listing will be able to answer buyer questions directly, calming any fears or objections on the spot. 

Another advantage to the homeowner is you get instant feedback after the viewing:

  • Were the buyers interested?
  • Did they seem likely to make an offer?
  • Did they have any concerns?


Online Marketing Strategy

For years, print ads were the norm for promoting Kelowna real estate listings to the public. While they can still be effective, there are many more options available to get your property noticed by interested buyers:

  • Fully functional websites
  • Social media
  • Online ads

By working with a Realtor® who uses an effective digital marketing strategy, not only will your property gain exposure in the Okanagan, it will reach potential buyers all over the world.


Search-optimized Websites

If your Kelowna Realtor’s® website doesn’t appear on page 1 of a Google search when a prospective buyer enters an industry-related term (such as ‘Kelowna houses for sale’), you’re missing out on valuable exposure. Most people will rarely go beyond a page or two of results when conducting online searches.

And when a homebuyer does land on the website with your listing, it needs to capture their attention by being:

  • Professional
  • Visually appealing
  • Easy to navigate
  • Responsive (functions well on both computers and mobile devices)

Your listing should contain all of the necessary information about your property so buyers can make informed decisions even before they book a viewing. Some of the key components include:

  • Engaging marketing content
  • Professional photography
  • Video walkthroughs
  • Multiple contact options (phone, email, Twitter, etc.)

If you’re considering listing your home for sale, take a moment to read our post: How To Do Home Staging Well: Tips from Our Kelowna Realtors.


Are you looking for a professional sales agent with the experience and determination to sell your home? Call the Kelowna real estate specialists at Quincy Vrecko & Associates.